A gift guide for executives and collectors.

A watch winder is one of the few gifts in which the cost is matched by the meaning. It says: I take seriously what you have spent twenty years choosing.

For a first watch — Mayfair One in walnut and aniline leather. Small, elegant, sits on a desk without imposing.

For a milestone promotion — Kensington Two with brass fingerprint lock. The collection that is about to grow.

For a long-standing collector — a Belgravia Twelve or Ascot Limited. Numbered. Allocated. Rare.